1. The Service
adsecrets (the "Service") is a service for managing, reporting on, and analyzing Google Ads accounts — comprising a bilingual dashboard, an AI analyst, and a remote MCP connection — operated by Oryan Cooper, sole proprietor (Osek Murshe), business ID 316612696 ("we", "us").
Your use of the Service is subject to these Terms and to our Privacy Policy, which forms an integral part of them. If you do not agree to these Terms, do not use the Service.
2. Account and eligibility
- You must be 18 or older.
- You must be duly authorized in respect of any Google Ads account you connect. If you connect a client's or an employer's account, you represent that you have the authority to do so and to approve actions within it.
- You are responsible for safeguarding your credentials and for any activity under your account.
3. Connecting a Google Ads account and authorization
- Connection is performed through Google's own OAuth consent screen. You grant the
https://www.googleapis.com/auth/adwordsscope on your own Google account. We never ask for your Google password. - You may disconnect at any time — from within the product or from your Google account's permissions page. Disconnecting revokes the authorization and deletes the encrypted token.
- Our red line: no "API over API" and no token passthrough. Your authorization is used solely to access your accounts, never another customer's.
- We operate in accordance with the Google Ads API policies and the Google API Services User Data Policy.
4. Actions in your account (reads and writes)
- Reads: the Service reads reporting and analytics data from your account, to the extent determined by your plan and the permissions enabled for you. Reads happen only at your explicit request — when you open or refresh a report, ask the analyst, or call a tool through the MCP connection. We do not pull data from your account automatically, on a schedule, or in the background. See §4.1 of the Privacy Policy.
- Writes: with your consent and only after your explicit in-app approval, the Service can make changes to your Google Ads account — for example, adding negative keywords or managing keywords and ad groups. We do not make changes without your approval. The default is draft-first: every change is presented for your approval before it is applied.
- Change proposals may be generated with the help of the AI analyst. A proposal is not a change — it awaits your approval.
Status as of 2026-07-16: the write capability is built but not enabled for external customers; it is off by default and requires per-account enablement.
- ⚠️ Your responsibility for approvals: once you approve a change, it is applied to your live account and affects live campaigns and your spend. Review every proposal before approving it. See §9.
5. The AI analyst
- The analyst uses a sub-processor — Anthropic — as described in the Privacy Policy. Using the analyst means the reporting data for the account you select is sent to it in order to produce the analysis.
- AI outputs are not professional advice and may be wrong or inaccurate. You remain responsible for your own judgment and decisions. Do not rely on analyst output as a substitute for your own review.
- The analyst's conversation field is a free-text field — the prohibition in §7.1 applies to it. Do not enter sensitive data there.
- Usage quotas (AI credits) are determined by your plan.
- Conversation history is retained so you can return to it, and is deleted when you delete your account. Retention periods are set out in §11 of the Privacy Policy.
6. Payment, subscription, and cancellation
- Prices are in ILS (₪) according to your chosen plan, charged in advance per period (monthly/annual). Prices exclude VAT unless stated otherwise; taxes are added as required by law.
- Trial period: 14 days, where offered.
- Cancellation: you may cancel at any time. Your subscription continues until the end of the paid period and will not renew.
- 14-day refund: you may cancel and receive a full refund within 14 days of purchase or renewal.
- Cancelling an annual plan mid-term: after those 14 days, cancelling an annual plan refunds the pro-rata value of the whole months that have not yet begun, less a 5% cancellation fee on that amount. A month that has begun is not refunded.
- None of the above derogates from rights that cannot be waived under applicable law, including Israeli consumer protection law to the extent it applies.
- A tax invoice will be issued as required by law.
- Exceeding quotas (ad accounts, API calls, AI credits) may require a plan upgrade.
- Clarification: your payment to us is for the Service only. The media budget you pay to Google Ads does not pass through us and is not included in the price — you pay it directly to Google.
7. Acceptable use and prohibitions
You must not: use the Service unlawfully; attempt to access another customer's data; circumvent limits, quotas, or security controls; reverse-engineer the Service; resell or grant third-party access without our written consent; or use the Service to violate Google Ads policies. We may suspend or terminate an account that breaches these Terms.
7.1 Prohibition on submitting sensitive data ("special categories")
You must not submit to the Service — and in particular not in the analyst's free-text field (§5) — "special categories" of personal data. For this purpose, special categories include data concerning: health, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sex life or sexual orientation, genetic data, biometric data used to identify a person, and data concerning criminal offences or convictions.
The Service is not intended for such data and is not designed to process it. The Service is built for Google Ads account data — campaigns, keywords, performance, and spend.
This is a commitment we rely on towards third parties: we have declared to our sub-processors that we do not process special categories of personal data, and that declaration depends on your compliance with this prohibition. Submitting such data could place us — and you — in breach of data protection law.
If you submit such data anyway: the responsibility is yours, and we may delete the content, block the feature, or suspend the account. We accept no responsibility for the processing of data submitted in breach of this section.
8. Intellectual property
- The Service, its software, design, and our content are our property and are not transferred to you.
- Your Google Ads account data remains yours. We acquire no ownership in it. We process it only to provide the Service to you (see the Privacy Policy).
- You may use the outputs and reports the Service generates for you for your business purposes.
9. Warranties and limitation of liability
- The Service is provided "as is". We aim for high availability but do not warrant uninterrupted service, availability, or the correction of every defect.
- We are not responsible for business outcomes resulting from advertising decisions made on the basis of the information, reports, proposals, or analyses — including changes you approved in your account.
- The Service depends on the Google Ads API and third-party providers. We are not liable for their downtime, policy changes, errors, or blocking.
- Our total liability, on any cause of action, is limited to the greater of: NIS 400, or the amounts you actually paid us in the three (3) months preceding the event.
- Nothing in these Terms excludes liability that cannot be excluded under applicable law.
10. Termination
- You may terminate at any time — by cancelling your subscription or deleting your account from within the product.
- We may terminate or suspend on reasonable notice, or immediately in the case of a material breach, abuse, or a legal requirement.
- On termination: your access ends, authorizations at Google are revoked, and your data is deleted in accordance with §11 of the Privacy Policy.
- ⚠️ Deleting your account is immediate and irreversible. There is no waiting period and no restore: once you confirm, we cannot bring the account or the data back. Deleting your account also deletes your AI analyst conversation history — disconnecting Google alone does not. If you only want to stop our access to your Google Ads account, use Disconnect rather than deletion (§11.1 of the Privacy Policy).
- Cancelling a subscription does not delete your account; account deletion is a separate action that you initiate.
11. Governing law and jurisdiction
Sole and exclusive jurisdiction over any matter relating to these Terms is vested in the courts of Tel Aviv-Yafo, all in accordance with Israeli law.
12. Changes to these Terms
We may update these Terms. We will give reasonable advance notice of material changes. Continued use after a change takes effect constitutes acceptance. If you do not agree, you may terminate as described in §10.
13. General
- If any provision is found unenforceable, the remaining provisions remain in force.
- You may not assign these Terms without our written consent. We may assign them in connection with a merger or acquisition, subject to the Privacy Policy.
- These Terms, together with the Privacy Policy, constitute the entire agreement between us.
14. Change log
- 1.0 — 2026-07-17: First published version.
15. Contact
support@adsecrets.io · Oryan Cooper, sole proprietor (Osek Murshe), business ID 316612696, Zadok Halevy 18, Kiryat Ekron, Israel.