Google Ads · reporting + an AI analyst
adsecrets turns your Google Ads account into clear answers: a bilingual dashboard, an AI analyst that explains what is happening and what to do about it, and a read-only connection you can query straight from Claude or ChatGPT.
You authorize through Google's own consent screen, with your own Google account. We never ask for your password — and you can disconnect at any time.
From a pile of data — the one thing that matters
The problem
Anyone running Google Ads knows the feeling. The interface is deep, the reports are dense, and the only question that actually matters — what is working and what is burning money — stays open until the month closes.
By the time you spot the search term burning budget without converting, it has already burned it.
Keywords here, impression share there, invoices somewhere else. No single screen holds the whole answer.
Metrics named after API fields, buried four clicks deep. That is an obstacle course, not a working tool.
"Why did my CPA go up?" takes a minute to ask. The answer takes an hour of digging.
What it does
adsecrets is not trying to be another suite of tools. It does three things well.
Hebrew RTL by default, English on a click. The same data, in the language you actually think in — with local currency and date formatting.
Ask in plain language, get a reasoned explanation. The analyst reads the account you selected and tells you what is happening — and why.
adsecrets exposes a secure MCP endpoint. Connect it to Claude or ChatGPT and ask about your account in natural language — without opening a dashboard.
What it looks like
Real screenshots from a connected account — client details are pixelated, every number is real.
The reports
Every report is read straight from your Google Ads account, over the date range you pick, and sorted by what actually matters — what it cost.
Every campaign in the account, over the range you selected.
Performance per keyword — match type, Quality Score, and first-page and top-of-page bid estimates.
What people actually typed into Google before they saw your ad.
Performance per ad, alongside its ad group and campaign.
Performance per ad group, sorted by cost.
How performance breaks down by device, country, and hour of day.
How much of the available impression share you captured — and how much you lost to budget or rank.
Performance per strategy, its type, and the target set for it.
What changed in the account, when, and through which interface. For privacy, we do not show who made the change.
Your account's billing invoices by month — subtotal, tax, and total, in the account's own billing currency.
New keywords from Google's Keyword Planner, with monthly search volume and competition.
Which reports are available is determined by your plan and the permissions enabled for your account.
Security
Access to your account is the most sensitive thing we touch. These are the rules, and they are not negotiable.
Read the full privacy policyEvery customer authorizes for themselves, through Google's own consent screen, on their own Google account. We never ask for your password and never receive it.
Your authorization is stored encrypted and decrypted server-side solely in order to call Google itself. It is never returned to you, never handed to a third party, and never written to logs.
One customer's authorization is never used to reach another's account. There is no "API over API" and no token passthrough.
Disconnecting from inside the product revokes the authorization at Google and deletes the encrypted token. Your data inside Google Ads is untouched.
When you run the AI analyst, the reporting data for the account you selected is sent to Anthropic to produce the analysis. Your data is not used to train models.
The privacy policy states exactly what is collected, where it goes, and what is deleted — including the full Google API Services Limited Use disclosure.
FAQ
No. You authorize it yourself through Google's own consent screen, on your own Google account, and you can revoke it at any time — from inside the product or from your Google account's permissions page. We never ask for a password.
No. Today adsecrets is a reporting and analysis product: the dashboard and the chat connection are read-only. The analyst can propose actions — the proposal is shown to you for review, and adsecrets makes no change to your account without your explicit approval. Execution is not enabled for external customers.
adsecrets exposes a remote MCP endpoint at mcp.adsecrets.io. You add it as a data source in your chat client, authorize access to your adsecrets account, and ask in plain language from there. That connection exposes read tools only.
Both. Hebrew RTL is the default and you can switch to English on a click. Metric names and labels come from the server, so the term is identical in the dashboard, the export, and the printed report.
Yes. After you connect, we show the accounts your Google account can reach — including accounts under a manager (MCC) account — and you choose which to connect. How many you can connect is determined by your plan.
It does not pass through us. You pay your media budget directly to Google, exactly as you do today. What you pay adsecrets is for the service only.
Pricing has not been published yet. We are in early access — tell us about the account you manage and we will come back to you with the details.
adsecrets is in early access. Tell us about the account you manage and we will get back to you.